24/7 Carbon-Free Energy

The 24/7 Carbon-Free Energy Compact is an ambitious global effort to accelerate the decarbonization of the world’s electricity systems. Signatories include Google, Microsoft and Sustainable Energy for All. This global effort is not just another commitment, this is a real plan and roadmap to a carbon-free future. The compact will provide the information, support, and connections needed to help organisations work towards the collective goal of achieving Carbon-Free Energy, 24 hours a day, seven days a week.

After developing a working concept of "24/7 carbon free energy isn't just a fairytale", a scripted explainer animation was developed by playing with traditional folk tale narratives and archetypes. Heroes, quests, challenges, happy endings. It simplified complex concepts and kept humans at the heart of the story. To find out more visit gocarbonfree247.com