Developing a podcast to deepen brand trust
Reimagining what a personal finance podcast can be in order to build brand trust by helping Gen Z and Millennials feel empowered and informed about money.
The brief? Find the answer to the question: "How can Laybuy, a more ethical alternative to Klarna, demonstrate their commitments to financially empowering their audience?" The solution was to develop a personal finance podcast series, designed from the ground up specifically for the Gen Z and younger Millennial audience. Presented by a team representing the very demographics it was aimed at.
After chemistry meetings, we cast BAFTA nominated writer, presenter and performer, Jennifer Wakefield (the Millennial) alongside Laybuy's Gen Z co-founder Alex Rohloff.
Consumerosity unpicks and examines the ins and outs of personal finance, from credit scores to budgeting, with episode content expanding to subjects such as conscious consumerism, the psychology of decision making and the future of the shopping experience. In other words: not your typical personal finance podcast.
Working with Liam on the Laybuy podcast was an absolute pleasure. The finished podcast sounded amazing, and this was down to his talent in putting together the project. Liam is very skilled and was able to adapt our sessions depending on the different requirements and desired outcomes. His friendly, calm and relaxed nature meant that everyone felt at ease during the process.
