RSPO
Social campaign creative for Roundtable on Sustainable Palm Oil [RSPO] to engage and educate shoppers on palm oil, make them rethink total boycotting and understand how purchase decisions can have a big impact.
Developing B2C creative animated videos to entertain and educate consumers on the importance of sustainable palm oil. The campaign revolved around a 5 part short video series uncovers or debunks a different aspect of palm oil; taking viewers from what is it to how can their individual actions support certified palm oil and the people who produce it.
Working with the team at Greenhouse Comms, to support them through creative planning, providing treatments, scripting, and overseeing production of the highly adaptable illustrations and animation series. The creative was then extended to a paid campaign, consumer competitions and instagram stories based "myth busting" polls.
Communications Agency:
Greenhouse Communications
Date:
March 9, 2023
Episode 1
Episode 2
RSPO Certified Areas (Hectares)
RSPO is working towards mitigating climate change, improving smallholder livelihoods and ending exploitation of workers, among other important themes on positive impacts.
Episode 3
Episode 4
Episode 5
Social asset toolkit examples
